There’s only one YouTube
CLIENT
YouTube
SERVICES
Branding strategy & positioning
Creative
Integrated campaign
We led a global campaign that helped marketers see YouTube clearly as the one platform that’s personal, powerful and impossible to ignore.
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THERE’S TOO MUCH CHOICE
Choice overload is changing the media landscape. It’s influencing how consumers watch, and equally how brands are engaging with them. As a result, the role YouTube plays is less clear. We needed to reposition YouTube so marketers could easily understand its relevance.
THERE’S ONLY ONE SOLUTION
The great thing about YouTube is that it’s as personal as it is ubiquitous. The videos we share and watch reflect the things we love. So we reminded advertisers of the personal moments that YouTube really brings to life, through a global 360 campaign - from out of home and a Wall Street takeover, to a full suite of digital assets and videos.
We reminded advertisers that YouTube is where game day fans become 24/7 fans, K-pop meets pop culture, and babies meet sharks — in a good way.
YouTube campaign