Rent like an A-lister
Apartment List
Client
Branding Strategy & Positioning
Creative
TV Campaign
Services
We invented house music. Taking the fastest-growing real estate startup from direct response to nationwide brand campaign – and growing revenue.
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What’s the problem?
Naturally, awareness was pretty low for Apartment List. Especially when your competitor shares 50% of your name, and has Jeff Goldblum in their ads.
We needed to make an impression with a brand-level idea that would get everyone talking. Or singing.How did we solve it?
Getting everything you want is something usually reserved for A-List celebrities – unless you’re renting with Apartment List. The app offered a highly-customisable user experience allowing renters to tap in to their inner diva. Our ad, featuring rapper ‘Bee Simms’ highlighted that even the most mundane of features can help customers feel like they’re living the A-List lifestyle – while also driving brand recognition to the name.
Did people care?
You could say so. Quickly resonating with an audience looking for a smarter way to rent, it boosted revenues of the United States’ fastest growing real estate startup by 50%.
Apartment List
