A new world
of gamers
RedBull
Client
Branding Strategy & Positioning
Creative
Integrated campaign
Services
We took Red Bull backstage, behind the screens and into the fandoms. Showing up where it actually matters, and staying long enough to be invited back.
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Downloaded it
Gaming and Red Bull go hand in hand, and not just in a teenage way. A high-intensity activity that fits perfectly with the product, but with a well-versed audience that’s typically critical of any marketing voice. So for a demographic generalised by its competitors, the brand needed to build its credibility in the space.
Completed it
We understood that there is simply no catch-all when it comes to gamers. There’s so many subcultures. Which means delving deeper than the stereotypical neon lights and half-eaten bag of crisps (chips, for those concerned). To win here we recognised and spoke to these separate and very niche groups. Through a sequence of content series, documentaries, challenges and campaigns we helped Red Bull connect deeply with passionate, individual fanbases.
Red Bull
Levels series
We got exclusive access into the studios and made Levels, meeting the makers of today's most popular games.
