A singular idea

CLIENT

Terracycle

SERVICES

Branding strategy & positioning
Creative
Branding

We built the brand for a global reuse platform, turning shared ambition into visible change.

  • GOING GREENLAND

    Often, it’s our job to help one brand get a little ahead of another brand. But this time, it was different. The world's biggest brands were collaborating to end single-use packaging together, and needed to show up with one, single voice, look and identity. .

    OPENING THE LOOP

    We worked with Terracycle to brand ‘Loop’ – a global platform where manufacturers developed reusable versions of their products that could one day replace single-use ones.  Everything from logo, language, typography, iconography and beyond – all for one single idea. Eliminating the idea of waste.

We worked with Terracycle to brand Loop — a global reuse platform helping manufacturers replace single-use packaging.

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