Open to everyone
Google Maps
Client
Branding Strategy & Positioning
Creative
Branding
Services
We turned businesses into safe spaces. Helping Google champion inclusion in the real world, one map pin at a time.
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From outdated mindset
Unbelievably, 1 in 7 LGBTQ+ people still experiencing discrimination in shops and department stores.
To tailored execution
#OpenToEveryone heroes the businesses making a difference in unequal industries to gather support from businesses across the UK. Encouraging them to mark their shops as ‘LGBTQ+ friendly’ safe spaces within Google Maps.
Our anthem film told the story of Orhan, a renowned tailor in London, who specifically makes bespoke wedding suits for LGBTQ+ couples. The campaign encouraged over 100,000 SMBs to join the initiative - including big brands such as Starbucks, Vodafone and IKEA, and winning The Drum award for Best DEI Program/Initiative in the process.
