Building skills for tomorrow
BT
Client
Branding Strategy & Positioning
Creative
Branding
Services
We turned a footballer into a coach. Transforming educational content into a nationwide brand campaign, through a series of tech-related confessions.
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Connection gap
BT needed to show their value to families and business owners trying to navigate the digital age, beyond just providing internet.
Idea
To bring to life the Skills for Tomorrow platform we found 25 of the most interesting and impactful stories, leading with the experiences of Rio Ferdinand guiding his kids through this minefield of privacy, security and parenting - creating a universe of content to support and educate potential customers. Led through a TV spot during the Champions League final, the campaign reached 10 million business owners across the UK.
BT
Campaign
series
If it's hard to learn from your own mistakes, it's quite enjoyable to learn from others.
Sharing confessions of a digital age delivered. The stories gave internet users all around the country the push necessary to check out the training.
