Be where
the world decides
CLIENT
Branding Strategy & Positioning
Creative
Integrated campaign
SERVICES
We traced the moments that truly matter, helping Google Ads speak to marketers with clarity, emotion and scale.
-
THE FIRST CLICK
It goes without saying, but we’ll say it anyway: Google Ads is an incredibly powerful tool to business owners and marketers. The problem is that it feels too complex.
THE FINAL DECISION
It can be quick. It can take weeks. It could even take months. But when we finally make up our minds, it’s Google we turn to. And with Google Ads, your business can be where the world decides.
A big, brand idea, flexible enough to be brought to life across the funnel through a multi-channel $200m media campaign. We spoke to marketers at an emotional level, by focusing on moments in the consumer journey everyone can relate to – all weaved together with an incredibly playful tone.
We shifted the message from what Google Ads does to why it matters, bringing it to life through films, carousels, social ads and, of course, Google Ads.
Ads.
